Page 19 - Oakley Entrprenuer Quarterly

R KIT Develop a Business Identity Marketing & Branding... Who Are You Again? Marketing and branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. Many businesses, particularly smaller businesses believe that strong creative brand advertising is expensive. There is no doubt it can be, but not always. And the fact re- mains that if your advertising & marketing is forgettable, then your ads dollars wherever they may be placed is not going to do what it should. Much like golf, campaigns have to start with a good driver. A compelling message. So ask yourself what is it that would sell you, on your product or service? Why should someone go to you instead of the other guy? Is that answer enough to get them to consider you? If it is then you have your core selling proposition and the beginnings of what you need to say to get them in front of you. P14 Order business cards, letterhead and promotional materials for your business. A professionally created logo can make your business look professional and established. Get the Word Out (Marketing) Now you need to get the word out. Create a marketing plan for your products and services that targets your ideal customer. Branding Here are 5 reasons why branding is important for your small business. Creates Trust. Branding Improves Recognition. It Supports Your Marketing Efforts. Branding Motivates Employees. Branding Generates New Revenue. Always have your customer in mind Create messaging that illustrates your value TO THEM. E