Page 41 - Demo

PROJECT O | NATIONAL PLOUGHING CHAMPIONSHIPS
OBJECTIVES FOR NPC 2015
To introduce the new brand to rural Ireland’s marquee event: approx. 190,000 people in attendance over 3 days
To create a positive first engagement with customers and non-customers under a new identity (experiential, promotional and customer care activity)
To communicate our key messages to media and stakeholders (Media Centre / DCENR / IFA)