Page 55 - Demo

PROJECT O | ALL IRELAND FINAL
ALL IRELAND FINAL OBJECTIVES
To introduce the new brand at the nation’s marquee sporting event when the eyes of Irish people across the world will be focused on Croke Park (Signage/Stings).
To create a positive first engagement with
customers and non customers under the new identity (on-street experiential and promotional activity).
To grab media and public attention (eir ship) and create positive traffic on social media.