Page 6 - Demo
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PROJECT O | LAUNCH DAY EVENTS AT HSQ, RHK AND CORE LOCATIONS
OBJECTIVES FOR EMPLOYEE & MEDIA LAUNCHES
• To officially launch the brand internally and externally.
• To convey our key messages about why and why now.
• To celebrate with staff and key stakeholders.
THE DOME
Create an immersive experience for
staff, stakeholders and customers that enables us to share a compelling vision of our new brand identity and positioning.
DAY TIME
We want staff to walk away thinking and feeling that eir will be a company they will be proud to be part of.
EVENING TIME
To celebrate the launch of the new brand identity and positioning with the project team, senior management, stakeholders,
opinion formers and staff. c. 500/600 guests
