Page 222 - 1983 Wardlaw Hartridge

Advertisements
The advertisements section, the last portion of the yearbook to which anyone turns, may be expected to consist of dull pages loaded with hundreds of monotonous company names. Much to the contrary, the W-H ad section is usually one of the more popular viewing spots in the yearbook. Every page is chock-full of personal touches; favorite themes and friends, inside jokes, pastimes, and baby pictures remi­ niscent of the individualized caricatures and artwork that littered the pages of former year­ books produced before the advent of mass photography.
But because of the ad sections reputation as the unopened sector of the book, many busin­ esses are wary of placing ads - especially for such a small school. It seems that every store owner has a preplanned excuse to elude the senior seeking advertising: "Not this year, business is bad.”
"None of our customers go to your school!!!” "Sorry, our advertising budget is spent.” "We don’t advertise in yearbooks.” "Wardlaw WHATridge??? Never heard of your school!”
Nonetheless, the few daring companies who do place ads soon discover that they have made a sound investment. The artistic design­ ing, done by the business staff headed by Ellen Bart and supervised by faculty advisor Mrs. E. Bart, offers layouts pleasing to the eyes; per­ sonal and business ads are juxtaposed so subtly that a reader retains the advertisers’ names while laughing at someone’s nearby baby pic­ ture. The subconscience association of the names with the excellence of W-H induces the reader to patronize the companies. Thus, both reader, company, and yearbook benefit from the entertaining and practical advertising sec­ tion. Anything so successful must be immoral, illegal as well as impressive, so read on!