Page 30 - One Green Leaf Design

Strategic Framework roadmap 2030
Roadmap 2030 is our plan for the future. It connects
our purpose, our vision and our values with our strategic framework and articulates our aspirations and goals.
ViSion, miSSion
& Strategic directionS
Our vision statement sets out our aspirations for the organisation and it clearly states that we are working to remain relevant to our existing members and striving to become relevant to all Queenslanders. This vision drives us every day.
ViSion: racQ...a muSt For all QueenSlanderS.
purpoSe, philoSophy
& ValueS
From humble beginnings as a club for 12 pioneering motorists we have grown to become Queensland’s largest club serving a diverse membership base that will, through changes to our membership architecture, comprise 1.5 million individual Queenslanders. As a mutual, we are owned by our members and everything we do aims to benefit our members and their communities.
We combine the mind of a business with the heart of a club and produce profit and reserves for a purpose. This operating ethos guides us with our decision making.
our purpoSe iS well documented...we exiSt For our memberS.
Our code of behaviour is set out in our core values. This is what sets us apart from other organisations.
the core ideology oF racQ iS the Sum oF the partS: our purpoSe: we exist for our members
our philoSophy: combining a mind of a business
with the heart of a club our ValueS: culture of care
generosity of spirit
being
of service
Everything we do aims to benefit
inspiring trust
our
e ne.
o ity.
dedication
to excellence
members
and their communities
The mission describes how we will achieve the vision, outlining what business we are in, how we will conduct business and what success looks like.
miSSion: by 2030 racQ will be a multi-dimenSional memberShip organiSation, oFFering QueenSlanderS at leaSt one other reaSon For joining beyond aSSiStance and inSurance.
to become a multi-dimensional membership organisation, offering Queenslanders at least one other reason for joining, we will:
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2
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Provide member value in a meaningful, relevant and compelling way;
Through the use of our respected and trusted brand;
competitiVe adVantage
Our competitive advantage is driven Revolutionisememberexperienceby bythecombinationofourgeneric
strategy, value discipline, core
generic Strategy:
DIFFeRenTIATIng On QuAlITy AnD seRvICe
The onus is greater for a member-owned organisation. RACQ exists for its members and all actions must directly or indirectly be for th benefit of members. The relationship with members is the primary driver of our activities and is reflected in our adopted value discipli
Value diSciple:
memBeR InTImACy
There are a number of unique characteristics of RACQ that are obvious to the Queensland community and to our members. The history of RACQ reveals the key components of our DnA in which equity has been built over 110 years.
Our businesses have been established to assist those who
live within the community. We advocate for Queenslanders
and successfully influence and shape better futures. We are accountable for all our actions while striving for excellence.
core competencieS:
AssIsTIng
ADvOCATIng
A CulTuRe OF ACCOunTABIlITy AnD exCellenCe
Over our long history we have turned these core competencies int key strategic capabilities. These are the key to our future sustainabil These attributes will be the enablers for our future success.
We have built an iconic brand and must continue to both protect it and leverage it. There will soon be more than 1.5 million members
that value the RACQ experience across a broad range of products and services and these members are our greatest advocates. unlike many organisations we are part of a strategic alliance with other auto clubs throughout the world that provides us with sources of innovation, expertise and scale other organisations cannot acquire.
Strategic capabilitieS:
BRAnD AnD RePuTATIOn
ACCess AnD sCAle AFFORDeD By The memBeR BAse
CluB AllIAnCes (both domestically and internationally) These combine to give us significant competitive advantage. This is how we ‘win’ for our members. All companies have a winning formula and RACQ’s is a recipe that is enduring. Our competitive advantage
is underpinned by our culture. Our people deliver true competitive advantage through genuinely caring, something that cannot be automated. Our differentiators are:
member experience: personal service and quality products
investing in improvement and innovation
that embraces new technologies
capabilities and strategic capabilities. RACQ’s long history of success is built on our reputation of trust and caring.
RACQ will always strive to provide its
With a focus on sustainability
members with quality products, service that ensures we remain and benefits.
relevant and viable for future
Dividends are provided at the top generations of Queenslandelirnse.with products that are offered to
members at a price lower than the market, at the middle line with better quality service for our members and the bottom line with an array of other benefits and services offered to members.
RACQ competes in the market across its range of products differentiating on quality and service.
member data: brand: mutual:
exclusive access to a rich source of data
a trusted and respected brand in the community a member owned organisation
RACQ GRoup StRAteGiC FRAmewoRk
ViSion
RACQ.... A must for all Queenslanders
miSSion
By 2030, RACQ will become a multi-dimensional membership organisation offering Queenslanders multiple reasons for joining and multiple ways to benefit from being part of the RACQ community.
Strategic DirectionS roaDmap 2030
Provide member value in a meaningful, relevant and compelling way
Through use of our respected and trusted brand
Revolutionise member experience by investing in improvement and innovation that embraces new technologies
With a focus on sustainability that ensures we remain relevant and viable for future generations of Queenslanders.
corporate Strategy
our FiVe year StrategieS
Strengthen the existing pillars
Create new pathways to membership
Diversify into new revenue streams
Work to be more efficient and effective
purpoSe
We exist for our members’ benefit and well-being
iDeology
Combining the mind of a business with the heart of a Club
our ValueS
generoSity oF Spirit
Being oF SerVice
inSpiring truSt
DeDication to eXcellence
generic Strategy
Differentiate on Service and Quality
Value DiScipline
Member intimacy
core competencieS
Assisting, Advocating, Accountability, Excellence
corporate values - internal branding
strategy, design, photographic art direction, copy writing, branding, production