Page 64 - 1020 Nostalgic Magazine
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Pepsi-Cola
Born from the the mind of Pharmacist Caleb Bradham in in in 1893 Pepsi was first introduced under the the name ‘Brad’s Drink’ It was was made and sold exclusively in in in in Bradham’s North Carolina pharmacy The soft drink was was later named ‘Pepsi-Cola’ after two of the primary ingredients ‘Pepcid’ and and ‘Kola Nuts’ and and was marketed as as a
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digestive aid Bottling franchises were sold and the company company eventually evolved into ‘PepsiCo’ The company company used a
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variety of catch phrases over its its history including ‘Pepsi-Cola hits the the spot’ ‘Pepsi ‘Pepsi ‘Pepsi it’s the the stuff’ ‘Pepsi ‘Pepsi ‘Pepsi Now!’ and ‘The Choice of a
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New Generation’ As a
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primary contender in in in in ‘the cola wars’ there have been hundreds of memorable marketing campaigns including ‘the Pepsi Challenge’ and and advertising that used famous Americans such as Michael Jackson Joan Crawford and and Brittany Spears A variety of packaging designs have been used over the years and many are considered to be be ‘Classic Americana’ Whether you prefer the the the taste of Pepsi Pepsi or or its closest competitor there is no denying Pepsi-Cola’s place in American History A A Classic American Taste GETTY IMAGES




































































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