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public RELATIONS • Seeff enjoys a high media profile and this is something that we conscientiously work at as a value-add to our licensees, agents and clients nationwide. • We enjoy a significant presence in the media and our opinion is often sought on topics and issues that affect the industry both at a strategic and operational level. We are also seen as one of the leading thought leaders in the industry. • PR can provide excellent editorial exposure for newsworthy properties. One of the main advantages is that it is more credible than advertising. 11