Page 50 - SS21 Lifestyle Presentation

SPRING/ SUMMER 21 INFLUENCER HIGHLIGHTS INFLUENCERS • Micro influencers are to be targeted as a key part of the marketing strategy • These are influencers with smaller followings yet are very influential in their niche crowd, in turn creating a high engagem• Quality of their followers rather than the quantity • Influencers chosen with skills/ talents such as presenters, musicians, photographers, models