Page 2 - Tony Hawk 2021 Strategy
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GLOBAL SKATE STYLE TRENDS
• High-end fashion has adopted skate-culture for design and culture inspiration
• Global growth in consumer demand for skate-style Apparel & Footwear
• Global growth in popularity of skateboarding
• Skate allows brands to tap into younger markets like
Gen Z and millennials
• Skateboarding has a distinct style and authenticity that brands want to associate with
• Skate and streetwear style is intrinsically linked to simplicity and comfort at their core
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