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        <div id="content-top1">Page 4 - PowerPoint Presentation</div>
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    <pre style="white-space:pre-line"><code>ג€«׳׳¡׳˜׳¨׳˜׳’׳™׳™׳× ׳©׳™׳•׳•׳§ ׳׳§׳•׳ ׳™׳ ׳”׳׳›׳” ׳׳׳¢׳©׳”ג€¬

ג€«׳׳׳—׳¨ ׳₪׳¨׳¡׳•׳ ׳”׳›׳×׳‘׳” ׳‘׳ ׳•׳©׳ ׳©׳™׳•׳•׳§ ׳׳§׳•׳ ׳™׳ ׳‘׳׳’׳–׳™׳ ׳”׳§׳•׳“׳ג€× ,ג€¬׳₪׳ ׳• ׳׳׳™׳ ׳• ׳׳ ׳׳¢׳˜ ׳׳ ׳”׳׳™׳ג€¬
ג€«׳׳×׳—׳•׳ ׳׳•׳¦׳¨׳™ ׳”׳¦׳¨׳™׳›׳” ׳•׳”׳§׳׳¢׳•׳ ׳׳•׳×ג€× ,ג€¬׳•׳‘׳§׳©׳• ׳׳¨׳׳•׳× ׳“׳•׳’׳׳׳•׳× ׳₪׳¨׳§׳˜׳™׳•׳× ג€× -ג€¬׳›׳™׳¦׳“ ׳׳™׳™׳©׳׳™׳ג€¬

                                                ג€«׳‘׳¢׳•׳׳ ׳׳× ׳׳¡׳˜׳¨׳˜׳’׳™׳™׳× ׳”׳©׳™׳•׳•׳§ ׳׳§׳•׳ ׳™׳ ׳”׳׳›׳” ׳׳׳¢׳©׳”ג€×.ג€¬ג€¬
ג€«׳‘׳¢׳©׳¨ ׳”׳©׳ ׳™׳ ׳”׳׳—׳¨׳•׳ ׳•׳× ׳ ׳¢׳¨ ׳‘׳׳“׳™׳ ׳•׳× ׳©׳•׳ ׳•׳× ׳‘׳׳™׳¨׳•׳₪׳” ׳›׳ ׳¡ ׳™׳™׳—׳•׳“׳™ ׳©׳ ׳§׳¨׳ ג€×SHOPPERג€¬ג€¬

   ג€«ג€×(INSIGHTS IN ACTIONג€¬׳©׳ ׳”׳›׳ ׳¡ ׳”׳©׳×׳ ׳” ׳‘׳©׳ ׳×׳™׳™׳ ׳”׳׳—׳¨׳•׳ ׳•׳× ׳ ג€×.)OMNISHOPPER IN ACTION -ג€¬ג€¬
ג€«׳׳§׳—׳ ׳• ׳—׳׳§ ׳‘׳©׳ ׳™ ׳›׳ ׳¡׳™׳ ׳›׳׳׳•ג€× ,ג€¬׳‘׳”׳ ׳ ׳—׳©׳₪׳ ׳• ׳׳₪׳¨׳•׳™׳§׳˜׳™׳ ׳׳¨׳×׳§׳™׳ ׳•׳׳¦׳׳™׳—׳™׳ ׳©׳™׳•׳©׳׳• ׳×׳•׳ג€¬

                                                                    ג€«׳‘׳™׳¡׳•׳¡ ׳¢׳ ׳׳¡׳˜׳¨׳˜׳’׳™׳™׳× ׳”׳©׳™׳•׳•׳§ ׳׳§׳•׳ ׳™׳ג€×.ג€¬ג€¬

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            ג€«׳‘׳₪׳¨׳–׳ ׳˜׳¦׳™׳” (׳׳™׳›׳•׳× ׳”׳©׳§׳₪׳™׳ ׳׳ ׳׳™׳˜׳‘׳™׳×ג€× ,ג€¬׳׳ ׳“׳׳’׳ ׳• ׳׳”׳•׳¡׳™׳£ ׳׳”׳ ׳›׳•׳×׳¨׳•׳× ׳‘׳¢׳‘׳¨׳™׳×)ג€×.ג€¬ג€¬

ג€«׳•׳׳× ׳”׳”׳¨׳¦׳׳•׳× ׳”׳׳¦׳•׳׳׳•׳× ׳¢׳¨׳›׳ ׳• ׳‘׳¡׳¨׳˜׳•׳ ׳™׳ ׳§׳¦׳¨׳™׳ ׳”׳׳©׳•׳׳‘׳™׳ ׳‘׳׳’׳–׳™׳ ג€“ ׳›׳ ׳×׳•׳›׳׳• ׳׳‘׳—׳•׳¨ג€¬
                                                                    ג€«׳‘׳׳™׳–׳” ׳—׳׳§ ׳©׳׳”׳ ׳‘׳¨׳¦׳•׳ ׳›׳ ׳׳”׳×׳¢׳׳§ג€×.ג€¬ג€¬

                   ג€«׳§׳¨׳׳¡׳‘׳¨׳’ ׳“׳ ׳׳¨׳§ג€¬

 ג€«׳׳¡׳™׳™׳¢ ׳׳§׳˜׳’׳•׳¨׳™׳” ׳׳¦׳׳•׳— ׳¢׳ ׳™׳“׳™ ׳™׳™׳©׳•׳ ׳׳¡׳˜׳¨׳˜׳’׳™׳™׳× ׳©׳™׳•׳•׳§ ׳׳§׳•׳ ׳™׳ג€¬

ג€«ג€×Nataֵ¡a Jovanovicֲ´, Senior International Insights Manager, CARLSBERG BREWERIESrג€¬ג€¬

 ג€«׳׳׳¨׳•׳× ׳©׳§׳¨׳׳¡׳‘׳¨׳’ ׳“׳ ׳׳¨׳§ ׳”׳׳©׳™׳›׳” ׳׳”׳™׳•׳×ג€¬                      ג€«׳—׳׳§ ׳' ג€“ ׳׳‘׳•׳ ג€“ ׳©׳•׳§ ׳”׳‘׳™׳¨׳” ׳‘׳“׳ ׳׳¨׳§ג€¬
ג€«׳׳•׳‘׳™׳׳” ׳‘׳©׳•׳§ ׳”׳™׳ ׳”׳×׳—׳™׳׳” ׳׳¡׳‘׳•׳ ׳׳׳×׳’׳¨׳™׳ג€×..ג€¬ג€¬
                                                      ג€«׳׳¦׳™׳’ ׳׳›׳ ׳₪׳™׳™׳׳•׳˜ ׳©׳‘׳¦׳¢׳ ׳• ׳‘׳“׳ ׳׳¨׳§ג€×.ג€¬ג€¬
                        ג€«׳¨׳¦׳™׳ ׳™׳™׳ג€¬                       ג€«׳”׳“׳ ׳™׳ ׳©׳•׳×׳™׳ ׳”׳¨׳‘׳” ׳‘׳™׳¨׳”ג€× ,ג€¬׳› ג€× 80 -ג€¬׳׳™׳˜׳¨ג€¬
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ג€«׳§׳¨׳׳¡׳‘׳¨׳’ ׳”׳—׳׳™׳˜׳” ׳©׳”׳’׳™׳¢ ׳”׳–׳׳ ׳׳‘׳¦׳¢ ׳©׳™׳ ׳•׳™ג€¬                  ג€«׳׳×׳’׳¨ ׳ ׳•׳¡׳£ ׳©׳–׳™׳”׳™׳ ׳• ג€× -ג€¬׳׳§׳¨׳׳¡׳‘׳¨׳’ ׳™׳© ׳ ׳×׳—ג€¬
ג€«׳×׳₪׳™׳¡׳” ג€× -ג€¬׳׳—׳©׳™׳‘׳” ׳¢׳ ׳§׳˜׳’׳•׳¨׳™׳™׳× ׳”׳‘׳™׳¨׳”ג€¬                      ג€«׳©׳•׳§ ׳©׳ ׳׳׳¢׳׳” ׳ג€× 50%-ג€¬׳‘׳©׳•׳§ ׳”׳“׳ ׳™ג€× ,ג€¬׳׳ ׳›׳ג€¬
                                                      ג€«׳”׳§׳˜׳’׳•׳¨׳™׳” ׳‘׳™׳¨׳™׳“׳” ׳•׳”׳ ׳×׳— ׳©׳ ׳§׳¨׳׳¡׳‘׳¨׳’ ׳™׳¨׳“ג€¬
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ג€«׳©׳™׳ ׳•׳™ ׳׳”׳•׳×׳™ ׳ ׳•׳¡׳£ ׳©׳—׳ ג€“ ׳§׳¨׳׳¡׳‘׳¨׳’ ׳”׳—׳׳™׳˜׳”ג€¬                                                                  ג€«׳‘ ג€×.8%-ג€¬ג€¬
ג€«׳׳—׳©׳•׳‘ ׳׳™׳ ׳׳¡׳™׳™׳¢ ׳׳§׳׳¢׳•׳ ׳׳™׳ ׳׳₪׳×׳— ׳׳×ג€¬
ג€«׳”׳§׳˜׳’׳•׳¨׳™׳” ׳›׳•׳׳” ׳•׳׳ ׳¨׳§ ׳׳× ׳”׳—׳׳§ ׳©׳ג€¬

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 ג€«׳׳” ׳©׳”׳“׳׳™׳’ ׳׳× ׳§׳¨׳׳¡׳‘׳¨׳’ ׳‘׳׳™׳•׳—׳“ ׳”׳™׳”ג€¬
 ג€«׳”׳ ׳×׳•׳ ׳©׳› ג€× 77%ג€¬׳׳•׳•׳׳™׳•׳ ׳”׳׳›׳™׳¨׳•׳× ׳”׳’׳™׳¢ג€¬
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                                          ג€«׳”׳ ׳—׳× ׳׳—׳™׳¨ג€×.ג€¬ג€¬</code></pre>
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