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        <div id="content-top1">Page 4 - ׳׳¦׳’׳× ׳©׳ PowerPoint</div>
        <div id="content-top2">P. 4</div>
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    <pre style="white-space:pre-line"><code>ג€«׳”׳׳™׳§׳•׳ ׳©׳ ׳”׳˜׳׳₪׳•׳ ׳‘׳“׳™׳•׳§ ׳©׳ ׳›׳׳”ג€¬                       ג€«׳ג€× Beacon -ג€¬׳™׳© ׳’׳™׳¨׳¡׳׳•׳× ׳©׳•׳ ׳•׳×ג€¬
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 ג€«׳™׳×׳¨׳•׳ ׳ ׳•׳¡׳£ ׳©׳ ׳” ג€× Beacon -ג€¬׳”׳•׳ ׳©׳‘׳–׳›׳•׳×ג€¬                       ג€«׳ ׳§׳¨׳׳× ג€× ,iBeaconג€¬׳׳¡׳׳¡׳•׳ ׳’ ׳™׳© ׳₪׳×׳¨׳•׳ג€¬
     ג€«׳¦׳¨׳™׳›׳× ׳”׳—׳©׳׳ ׳”׳ ׳׳•׳›׳” ׳©׳׳• ׳ ׳׳ ׳¢׳•׳×ג€¬
                                          ג€«׳”׳‘׳¢׳™׳•׳×ג€¬       ג€«׳“׳•׳׳” ׳”׳׳›׳•׳ ׳” ג€× ,Flybellג€¬׳•ג€× PayPal -ג€¬׳”׳©׳™׳§׳”ג€¬
    ג€«׳©׳׳”׳ ׳¡׳•׳‘׳׳•׳× ׳”׳¡׳•׳׳׳” ׳©׳ ׳”ג€× GPS -ג€¬׳•ג€×-ג€¬ג€¬                        ג€«׳׳× ג€× Paypal Beaconג€¬׳׳©׳¨ ׳׳©׳×׳׳‘ ׳¢׳ג€¬
                                              ג€«ג€×.WiFiג€¬ג€¬                              ג€«׳׳₪׳׳™׳§׳¦׳™׳™׳× ג€×.Paypalג€¬ג€¬
       ג€«ג€×( NFCג€¬׳×׳§׳©׳•׳¨׳× ׳©׳“׳” ׳§׳¨׳•׳‘) ׳”׳™׳ ׳¢׳•׳“ג€¬
                                                          ג€«׳›׳•׳׳ ׳׳‘׳•׳¡׳¡׳™׳ ׳¢׳ ׳×׳§׳ ג€×Bluetooth LEג€¬ג€¬
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         ג€«׳”׳•׳ ׳”׳˜׳•׳•׳— ׳©׳׳”ג€× .ג€¬׳”ג€× NFC-ג€¬׳₪׳•׳¢׳ ׳¨׳§ג€¬
              ג€«׳‘׳¡׳׳™׳›׳•׳× ׳§׳¨׳•׳‘׳” ׳׳׳•׳“ (׳› ג€×10-ג€¬ג€¬                        ג€«׳׳©׳׳”ג€× ,ג€¬׳׳‘׳ ׳׳—׳‘׳¨׳•׳× ׳–׳¨׳™׳–׳•׳× ׳›׳’׳•׳ג€×:ג€¬ג€¬
                                                       ג€«ג€× Estimote, Qualcommג€¬׳•ג€× Roximity -ג€¬׳™׳© ׳›׳‘׳¨ג€¬
   ג€«׳¡׳ ׳˜׳™׳׳˜׳¨׳™׳)ג€× ,ג€¬׳‘׳¢׳•׳“ ׳©׳” ג€× Beacon -ג€¬׳₪׳•׳¢׳ג€¬
  ג€«׳‘׳˜׳•׳•׳— ׳©׳ ׳› ג€× 70-ג€¬׳׳˜׳¨׳™׳ג€× .ג€¬׳›׳ג€× ,ג€¬׳‘׳¢׳•׳“ ג€×NFCג€¬ג€¬                                        ג€«׳׳›׳©׳™׳¨׳™ ג€× Beaconג€¬׳‘׳©׳•׳§ג€×.ג€¬ג€¬
                                                          ג€«׳׳›׳©׳™׳¨׳™׳ ׳׳׳• ׳”׳ ׳‘׳¦׳•׳¨׳” ׳©׳ ׳‘׳˜׳¨׳™׳™׳”ג€¬
      ג€«׳׳×׳׳™׳ ׳׳׳©׳ ׳׳×׳©׳׳•׳׳™׳ ׳׳׳ ׳׳’׳¢ג€¬                         ג€«׳§׳˜׳ ׳”ג€× ,ג€¬׳§׳׳× ׳׳©׳§׳ ׳•׳ ׳™׳×׳ ׳™׳ ׳׳”׳×׳§׳ ׳”ג€¬
 ג€«׳‘׳ ׳§׳•׳“׳× ׳”׳׳›׳™׳¨׳” (׳§׳•׳₪׳•׳× ׳׳×׳©׳׳•׳ ׳¢׳¦׳׳™ג€¬
                                                              ג€«׳‘׳§׳׳•׳× ׳¢׳ ׳§׳™׳¨׳•׳× ׳•׳׳“׳₪׳™׳ג€× .ג€¬׳’׳ ׳׳×ג€¬
            ג€«׳׳“׳•׳’׳׳) ׳”׳•׳ ׳׳ ׳©׳™׳׳•׳©׳™ ׳›׳“׳¨׳ג€¬               ג€«׳׳›׳©׳™׳¨׳™ ׳”ג€× iPhone -ג€¬׳•ג€× iPad -ג€¬׳”׳׳—׳¨׳•׳ ׳™׳ ׳ ׳™׳×׳ג€¬
ג€«׳׳׳™׳ ׳˜׳¨׳׳§׳¦׳™׳” ׳¢׳ ׳§׳•׳ ׳™׳ ׳‘׳×׳”׳׳™׳ ׳”׳§׳ ׳™׳”ג€¬
                                                                   ג€«׳׳”׳’׳“׳™׳¨ ׳›׳׳©׳“׳¨׳™ ג€×.Bluetooth LEג€¬ג€¬
                                  ג€«׳”׳©׳׳ ׳‘׳—׳ ׳•׳×ג€×.ג€¬ג€¬
ג€«׳‘׳§׳™׳¦׳•׳¨ ׳”ג€× Beacon -ג€¬׳׳¦׳™׳¢ ׳”׳¨׳‘׳” ׳™׳•׳×׳¨ ׳“׳™׳•׳§ג€¬                   ג€«׳”׳׳›׳©׳™׳¨ ׳”׳׳§׳‘׳ ׳™׳›׳•׳ ׳׳”׳™׳•׳× ׳›׳ ׳׳›׳©׳™׳¨ג€¬
                                                        ג€«׳×׳•׳׳ ג€× ,OSג€¬׳›׳•׳׳ ׳׳× ׳›׳ ׳׳›׳©׳™׳¨׳™ ג€×iPhoneג€¬ג€¬
  ג€«׳‘׳׳™׳§׳•׳ ׳‘׳”׳©׳•׳•׳׳” ׳׳˜׳›׳ ׳•׳׳•׳’׳™׳•׳× ׳׳—׳¨׳•׳×ג€×,ג€¬ג€¬                              ג€«ג€× iOS 7ג€¬׳•׳”׳׳™׳™׳₪׳“׳™׳ג€× ,ג€¬׳•׳›׳ ׳›׳ ׳׳›׳©׳™׳¨ג€¬
     ג€«׳•׳¢׳׳•׳× ׳”׳×׳©׳×׳™׳× ׳”׳ ׳׳•׳›׳” ׳©׳׳• ׳”׳•׳₪׳›׳×ג€¬                                           ג€«׳׳ ׳“׳¨׳•׳׳™׳“ ג€× 4.3ג€¬׳•׳׳¢׳׳”ג€×.ג€¬ג€¬

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                                            ג€«׳”׳₪׳™׳–׳™ג€×.ג€¬ג€¬        ג€«׳©׳ ׳˜׳›׳ ׳•׳׳•׳’׳™׳•׳× ׳©׳ ׳©׳™׳¨׳•׳×׳™׳ ׳׳‘׳•׳¡׳¡׳™ג€¬
                                                              ג€«׳׳™׳§׳•׳ג€× ,ג€¬׳׳– ׳׳” ׳¢׳•׳©׳” ׳׳•׳×׳ ׳›׳ ׳›׳ג€¬
      ג€«ג€× Beaconsג€¬׳™׳‘׳™׳׳• ׳’׳ ׳׳×׳—׳™׳׳×׳• ׳©׳ ׳¢׳™׳“׳ג€¬                                                         ג€«׳©׳•׳ ׳™׳?ג€¬
   ג€«׳—׳“׳© ׳©׳ ׳׳“׳“׳™׳ ׳‘׳¢׳•׳׳ ׳”׳§׳ ׳™׳•׳× ׳”׳₪׳™׳–׳™ג€×.ג€¬ג€¬                        ג€«׳”׳˜׳›׳ ׳•׳׳•׳’׳™׳•׳× ׳”׳©׳•׳ ׳•׳× ׳₪׳•׳¢׳׳•׳× ׳”׳™׳˜׳‘ג€¬
                                                            ג€«׳‘׳׳¨׳—׳‘ ׳—׳™׳¦׳•׳ ׳™ג€× ,ג€¬׳׳‘׳ ׳”׳ ׳׳™׳ ׳ ׳™׳¢׳™׳׳•׳×ג€¬
        ג€«׳׳×׳¨׳™ ׳׳™׳ ׳˜׳¨׳ ׳˜ ׳׳ ׳×׳—׳™׳ ׳›׳‘׳¨ ׳׳–׳׳ג€¬                      ג€«׳׳׳™׳×׳•׳¨ ׳׳™׳§׳•׳ ׳׳“׳•׳™׳§ ׳‘׳׳¨׳—׳‘ ׳₪׳ ׳™׳׳™ג€×-ג€¬ג€¬
ג€«׳‘׳₪׳™׳׳•׳— ׳׳“׳•׳™׳™׳§ ׳׳× ׳×׳ ׳•׳¢׳× ׳”׳§׳•׳ ׳™׳ ׳‘׳׳×׳¨ג€¬
                                                      ג€«׳׳“׳•׳’׳׳ ׳‘׳§׳ ׳™׳•׳ ׳׳• ׳—׳ ׳•׳×ג€× ,ג€¬׳›׳™ ׳׳™׳›׳•׳× ׳”׳׳•׳×ג€¬
    ג€«׳©׳׳”׳ ג€× -ג€¬׳׳ ׳™׳×׳•׳— ׳ ׳׳׳ ׳•׳× ׳׳§׳•׳—׳•׳× ׳•׳¢׳“ג€¬                      ג€«׳׳¢׳×׳™׳ ׳§׳¨׳•׳‘׳•׳× ׳ ׳׳•׳›׳” ׳׳• ׳‘׳׳§׳¨׳” ׳©׳ג€¬
    ג€«׳׳׳—׳™׳¦׳•׳× ׳›׳₪׳×׳•׳¨ ׳‘׳•׳“׳“׳•׳×ג€× ,ג€¬׳׳‘׳ ׳‘׳¢׳•׳׳ג€¬                                                      ג€«ג€× GPSג€¬׳׳₪׳¡׳™׳×ג€×.ג€¬ג€¬
    ג€«׳”׳§׳ ׳™׳•׳× ׳”׳₪׳™׳–׳™ ׳׳“׳“׳™ ׳”׳×׳ ׳”׳’׳•׳× ׳”׳§׳•׳ ׳™׳ג€¬
                                                         ג€«׳”׳™׳×׳¨׳•׳ ׳©׳ ׳”ג€× Beacon -ג€¬׳”׳•׳ ׳©׳”׳•׳ ׳™׳›׳•׳ג€¬
                          ג€«׳‘׳—׳ ׳•׳× ׳₪׳—׳•׳× ׳–׳׳™׳ ׳™׳ג€×.ג€¬ג€¬               ג€«׳׳”׳¦׳‘׳™׳¢ ׳¢׳ ׳”׳׳™׳§׳•׳ ׳”׳׳“׳•׳™׳§ ׳©׳ ׳׳™ג€¬
                                                                                    ג€«׳©׳ ׳׳¦׳ ׳‘׳—׳ ׳•׳×ג€×.ג€¬ג€¬
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      ג€«׳¢׳•׳§׳‘׳™׳ ׳‘׳—׳ ׳•׳× ׳׳—׳¨׳™ ג€× KPIsג€¬׳›׳’׳•׳ג€× :ג€¬׳™׳—׳¡׳™ג€¬
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