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COMMUNICATION & DESIGN STRATEGY
Strategists are critical thinkers who think of solutions through
a creative lens. Dedicated problem-solvers with an affinity for marketing and creative conceptualization will be a good fit for the communications and design strategy program. Students will learn how to best conceptualize, analyze, and execute creative strategies in order to capture the attention of consumers—from creative writing and print ads to social media advertising.
MENTOR
ADRIANO ZEN PASTORIZA
With experience spanning nearly three decades, Zen has been helping companies develop strategic solutions to answer their marketing, design, and advertising needs.
He has launched many brands and handled major marketing campaigns for international and local companies through his stints with multi-national advertising agencies in Manila and Cebu. As the founder and creative director of Ideaz Solutions and Advertising, he brings years of experience as the mentor for the communications and design strategy program.