Page 18 - Shango Case Study

Shango In-Store Branding
Perhaps the best opportunity for Shango’s brand assets to “make friends and in uence people” is at the point of sale. Of course, they play an important role in all of Shango’s marketing initiatives, but the retail store is where customers and prospects interact with Shango’s products, Shango’s people and “the Shango experience.” Therefore, every detail of each
store has been carefully designed to represent and communicate Shango’s Brand DNA, Brand Personality and core values to the customer.
BRAND created exterior signage and window graphics that command attention, stimulate curiosity and draw customers inside. Custom-designed cabinetry compels customers to investigate product displays. Even our branded POS rack systems and product information cards complement the quality of Shango’s products.
The Company
BRAND wanted Shango’s product packaging to be more than an attractive container or
wrapper. It needed to be a unique expression of the Shango brand that customers could see Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator,
and feel, invite into their homes, and live with every day.
processor, distributor and retailer of premium cannabis products based in Portland, Oregon.
It is also an emerging leader in the exploding American Cannabis Industry.
We created a custom packaging system based on the hexagonal icon in the Shango logo. Each
package is made of high-quality materials, nished in the rich hues of the Shango palette, and Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in
color-coded to distinguish Shango’s Private Reserve (copper) and Premium (platinum) product the greater Portland area. The company is poised to enter new markets for cannabis opening in
lines. All are “safety sealed” to prevent tampering and protect the integrity and freshness of Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across
the products.
the country as other states legalize recreational and/or medicinal cannabis.
Finally, the tops and bottoms of all ower and concentrate packages snap together to form a Shango is commited to:
uni ed stack of products. This interlocking feature makes it easier for customers to organize
and keep track of multiple products, and store them in a single, secure location at home.
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
• Transforming the production and sale of cannabis products into a prosperous business, as well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
Define. Differentiate. Dramatize.
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