Page 33 - Shango Case Study

Shango Marketing and Advertising Assets
BRAND has developed and implemented a full spectrum of retail online, print, video and collateral campaign assets that create awareness, sell products and promote ongoing specials and unique events at Shango stores. We have also executed integrated media plans that yield optimal, targeted, timely and cost-effective exposure.
The Company
INTRODUCING
Shango, a subsidiary of Rexroad Marquis Corporation (RMC), is an integrated cultivator, processor, distributor and retailer of premium cannabis products based in Portland, Oregon.
It is also an emerging leader in the exploding American Cannabis Industry.
Currently, Shango has cultivation facilities in Oregon and Washington, and ve retail stores in the greater Portland area. The company is poised to enter new markets for cannabis opening in
Alaska, Arizona, California, Hawaii and Nevada. It is also planning to extend its presence across the country as other states legalize recreational and/or medicinal cannabis.
Shango is commited to:
• Rede ning cannabis as a positive and respected addition to the nationwide marketplace.
• Changing how millions of Americans responsibly purchase, use and enjoy cannabis.
Easy Billboard Campaign
GENUINE
SHANGO
FLOWER
$6.00 PER GRAM
EASY TO AFFORD. EASY TO SHARE. EASY TO LOVE.TM
• Transforming the production and sale of cannabis products into a prosperous business, as
For use only by adults 21 and older. Keep out of reach of children. It is illegal to drive a motor vehicle while under the in uence of marijuana. This product is not approved by the FDA to treat, cure, or prevent any disease. DO NOT EAT well as a pro table investment.
• Creating America’s rst and nest national cannabis brand.
Chong’s Choice Billboard Campaign
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