Page 51 - 2019 Resource Catalog

NEW MOVERS PROGRAM (NM)
The New Movers program is primarily a customer acquisition program. Data criteria is mapped weekly
by trade area and generates this “Welcome to the Neighborhood” message featuring a BOGO (Buy One, Get One Free) offer! Mailer features your store’s phone number for easy calling instruction.
BETTER NEW BUYERS PROGRAM (BNB)
Let’s get to know each other better! The Better New Buyers program recognizes your NEW customers! This direct mail program automatically generates a postcard targeting customers who have ordered from you for the rst time. Keep them coming back for more!
There are two mailing creatives to choose from. The rst option is a BOGO. The second option features one coupon offer YOU CHOOSE.
These four-color, two-sided 6" W x 4.25" H postcards will nudge your new customer to order again! This program mails weekly after you are enrolled.
The card is a four-color, two-sided 6" W x 4.25" H card. No custom coupons; BOGO offer only. This card
mails weekly after you are enrolled in the program.
Papa John’s International, Inc. • 2001 Papa John’s Blvd. • Louisville, KY 40299
PRESORTED FIRST CLASS MAIL U.S. POSTAGE
PAID
PAPA JOHN’S PIZZA
ORDER ONLINE @ PAPAJOHNS.COM
203709_NMDAM.indd 1 7/17/18
Offer good for a limited time at participating Papa John’s restaurants. No double toppings or extra cheese. Additional toppings may be excluded from special offer pizzas or require additional charge. Not valid with any
other coupons or discounts. Limited delivery area. Delivery fee may apply. Customer responsible for all applicable taxes. Prices may vary in Alaska and Hawaii. © 2018 Papa John’s International, Inc. All Rights Reserved. BNBB1G
Buy Any Large Pizza at Regular Menu Price, Get a 2nd Pizza of Equal or Lesser Value
V.I.P. CUSTOMERS PROGRAM
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This targeted direct mail program recognizes and awardsyour ‘Elite & V.I.P.”customers with a 4-color, 2-sided 6X9 card that features either 40% off or 50% off ONLINE orders at regular menu price. The V.I.P. program is offered at strategic times throughout the year. Operators choose a predetermined V.I.P. level of customers, combining customer’s total yearly spend and numbers of orders within a 365 day period. These V.I.P. customers can use the promo code up to 4 times within a speci c time frame (typically, 3-4 weeks). Stay tuned
for System
announcements
regarding the next
opt-in period.
OffergoodforalimitedtimeatparticipatingPapaJohn’srestaurants.Nodoubletoppingsorextracheese.Additionaltoppingsmaybeexcludedfromspecialofferpizzasorrequireadditionalcharge.Notvalidwithanyothercouponsordiscounts.Limiteddeliveryarea.Deliveryfeemayapply.Customerresponsibleforallapplicabletaxes.PricesmayvaryinAlaskaandHawaii.©2018PapaJohn’sInternational,Inc.AllRightsReserved. BNBB1G
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LATE PIZZA PROGRAM
Papa John’s International, Inc. • 2001 Papa John’s Blvd. • Louisville, KY 40299
THANK YOU FOR BEING A V.I.P. CUSTOMER – V.I.P. PASS –
ON ALL
ONLINE ORDERS
AT REGULAR MENU PRICE
Use your V.I.P. Pass up to 4 times in the next 30 days
Use Online Promo Code:
Papa John’s International, Inc. • 2001 Papa John’s Blvd. • Louisville, KY 40299
THANK YOU FOR BEING A V.I.P. CUSTOMER – V.I.P. PASS –
ON ALL
ONLINE ORDERS
AT REGULAR MENU PRICE
Use your V.I.P. Pass up to 4 times in the next 30 days
Use Online Promo Code:
C o u p o n o f f c e o r u g p o o o n d s f o o r r d a i s l i c m o i u t e n d t s t . i mL i e m a i t t e p d a d r e t i l c i v i p e a r y t i n a g r e P a a . p D a e l J i v o e h r n y ’ s f e r e e s m t a a u y r a a p n p t s l y . . A C d u d s i t t i o o m n a e l r t r o e p s p p i o n n g s s i b m l e a y f o b r e a l e l x a c p l u p d l i c e a d b f l r e o mt a x s e p s e . c © i a l 2 o 0 f 1 f e 5 r P p a i p z z a a J s o o h r n r ’ e s q I n u t i r e e r n a a d t d i o i t n i o a n l , a I l n c c h . a A r l g l R e . i g N h o t s t R v a e l s i d e r w v e i t d h . a n y o t h e r
FREE MEDIUM CHEESE PIZZA
TO REDEEM ONLINE @PAPAJOHNS.COM
ENTER PROMO CODE:<XXXXXXXXXX> EXPIRES:<XXXXXXXXXX>
One-time use only. This card must be surrendered after redemption.
Give us another chance by redeeming this offer!
Offer good for a limited time at participating Papa John’s restaurants. No double toppings or extra cheese. Additional toppings may be excluded from special offer pizzas or require additional charge. Not valid with any othercouponsordiscounts.Limiteddeliveryarea.Deliveryfeemayapply.Customerresponsibleforallapplicabletaxes.PricesmayvaryinAlaskaandHawaii.©2018PapaJohn’sInternational,Inc.AllRightsReserved. FREELC
C o u p o n o f f c e o r u g p o o o n d s f o o r r d a i s l i c m o i u t e n d t s t . i mL i e m a i t t e p d a d r e t i l c i v i p e a r y t i n a g r e P a a . p D a e l J i v o e h r n y ’ s f e r e e s m t a a u y r a a p n p t s l y . . A C d u d s i t t i o o m n a e l r t r o e p s p p i o n n g s s i b m l e a y f o b r e a l e l x a c p l u p d l i c e a d b f l r e o mt a x s e p s e . c © i a l 2 o 0 f 1 f e 5 r P p a i p z z a a J s o o h r n r ’ e s q I n u t i r e e r n a a d t d i o i t n i o a n l , a I l n c c h . a A r l g l R e . i g N h o t s t R v a e l s i d e r w v e i t d h . a n y o t h e r
VIP Postcard.indd 1
PRSRT STD U.S. POSTAGE PAID PAPA JOHN’S PIZZA
7/26/18 10:58 AM
PRSRT STD U.S. POSTAGE PAID PAPA JOHN’S PIZZA
The card is 6" W x 4.25" H mailer. Four-color, two-sided. Mails out twice a week once enrolled in the program.
PROGRAM IS FREE TO FRANCHISEES
FREE
*VALID FOR ONE USE ONLY. VOID IF COPIED. MUST PRESENT CARD AT TIME OF PURCHASE.
O er good for a limited time at participating Papa John's restaurants. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area. Delivery fee may apply. Customer responsible for all applicable taxes. ©2018 Papa John's International, Inc. All Rights Reserved. NMDM
2 MEDIUM 2-TOPPINGS
Online Promo Code: xxxxx
$
PAID
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2
7/17/18
7:36 AM
PAPA JOHN’S PIZZA
7/26/18 10:29 AM
PapaJohn’sInternational,Inc.•2001PapaJohn’sBlvd.•Louisville,KY40299 FIRSPTRCESLAORSTSEMDAIL U.S. POSTAGE
7:36 AM
or call 1-800-230-7272 (press 4)
49
BNBVP.indd 1
7/26/18
10:29 AM
Papa John’s International, Inc. • 2001 Papa John’s6Blvd. • Louisville, KY 40299
FIRSPTRCESLAORSTSEMDAIL U.S. POSTAGE
99
Offer good for a limited time at participating Papa John’s restaurants. No double toppings or extra cheese. Additional toppings may be excluded from special offer pizzas or require additional charge. Not valid with any other coupons or discounts. Limited delivery area. Delivery fee may apply. Customer responsible for all applicable taxes. Prices may vary in Alaska and Hawaii. © 2018 Papa John’s International, Inc. All Rights Reserved.
BNBVP.indd 2
OffergoodforalimitedtimeatparticipatingPapaJohn’srestaurants.Additionaltoppingsmay be excluded from special offer pizzas or require additional charge. Not valid with any other coupons or discounts. Limited delivery area. Delivery fee may apply. Customer responsible for all applicable taxes. Prices may vary in Alaska and Hawaii. ©2018PapaJohn’sInternational,Inc.AllRightsReserved. BNBVP
Everyone has bad days, right? Let your customers know that too. “We can do better than that.”
The card allows you to choose one of four options:
• Free Medium Cheese Pizza available for Online & Traditional redemption
• Free Medium Cheese Pizza available for ONLINE ONLY redemption
• Free Large Specialty Pizza (or up to 5 Toppings) available for Online or Traditional redemption
• Free Large 2-Topping Pizza available for ONLINE ONLY redemption.
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1
7/26/18 10:27 AM
Your recent order did not meet our timely service standards.
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2
7/26/18
DIRECT MAIL
USE ONLINE PROMO CODE:
PAID
PAPA JOHN’S PIZZA
7/16/18 2:54 PM
V.I.P. PASS
Admit one vip guest
Papa John’s International, Inc. • 2001 Papa John’s Blvd. • Louisville, KY 40299
FIRSPTRCESLAORSTSEMDAIL U.S. POSTAGE PAID PAPPAIZJZOAHN’S
10:27 AM
© 2015 Papa John’s International, Inc. 171241
© 2015 Papa John’s International, Inc. 171241
© 2018 Papa John’s International, Inc. VIPVAR
BNBVP