Page 32 - Training Manual Port City Realty Updated

Statistics on REALTORS® and Technology 2018
REALTORS® most often prefer to communicate with their clients through email, at 93%. Ninety- two % prefer to communicate through text messaging, and 37% through instant messaging.
REALTORS® who were 49 years and younger were the most likely to have a real estate blog, at 11%.
76% of female REALTORS® and 73% of male REALTORS® use social media for professional use.
Members found that the three most valuable technology tools used in their business, excluding email and cell phones were local MLS websites/apps (64%), lockbox/smart key devices (39%), and social media platforms (28%).
The top 3 tech tools that have given the highest quality of leads: social media at 47%, MLS site at 32%, brokerage's website and listing aggregator site, both at 29%.
48 percent of all real estate firms cited keeping up with technology as one of the biggest challenges facing their firm in the next two years.
Source: 2018 Real Estate in a Digital Age Home Buyer Statistics
First-Time vs. Repeat Buyers:
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First-time buyers: 33%
Median age of first-time buyers: 32
Median age of repeat buyers: 55
Median household income of first-time buyers: $75,000
Median household income of repeat buyers: $100,000
The typical home purchased was 1,900 square feet in size, was built in 1991, and had three bedrooms and two bathrooms.
Among those who financed their home purchase, buyers typically financed 90% of the home price.
87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001.
Buyers who would use their agent again or recommend their agent to others: 74% Where buyers found the home they purchased:
Internet: 50%
Real estate agent: 28%
Yard sign/open house sign: 7%
Friend, relative or neighbor: 7%
Home builder or their agent: 5%
Directly from sellers/Knew the sellers: 2% Print newspaper advertisement: 1%