Page 13 - Inform December 2019

GB Latest PR Coverage Meridian’s Peanut & Pumpkin and Peanut & Coconut nut bars secured great coverage in Female First within best plant-based snack bars, reaching an audience of over 712,000! We were also featured in Olive magazine for our Organic Smooth Peanut Butter 1kg, labelled as best smooth peanut butter in the UK, alongside our Organic Crunchy Peanut Butter named best palm oil-free peanut butter. 13 Rocks Update free from additives and sweeteners and bursting with fruit and flavour for all the family to enjoy. We worked with blogger network Tots100 (UK’s largest community of mum and dad blogs) to drive trial and review of Rocks by mummy bloggers, as well as targeting other parenting influencers with stronger engagement. This helped us gain great exposure with a combined reach of 238,000 across 3 blog review posts and 15 social media posts. #asitshouldbemade was a national campaign encouraging parents to trial Rocks Drinks over the summer to ensure healthy hydration for their families. ‘As it should be made’ highlighted the key USPs of Rocks as a premium brand,