Page 4 - Victory Driven: Cadillac V-Series sample pages

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A Reason For Being
Fine Books © Dalton Watson Fi With the dawn of the 21st century and a new
within the division, to take on the world’s best at every
millennium, GM’s luxury flagship division, Cadillac,
level of automotive endeavor and eclipse them.
celebrated its 100
th
anniversary. Yet, even with this
lofty achievement, few could disagree that the great
FULL SPEED AHEAD — ART & SCIENCE
moniker was an aging shadow of its former self that had
The V-Series traces its origins to Cadillac’s 21st century
been in steady decline for some time. The hard reality
brand direction, profoundly titled Art & Science. This
did not escape the powers that be at GM and Cadillac,
who saw an upgrading of the entire Wreath and Crest
design language sought not to reinvent Cadillac, but to
line as imperative. Plans were put in motion, not only
reinvigorate it, through forward-thinking, edgy, aggressive
to recapture Cadillac’s former “Standard of the World”
styling and high-tech features.
mantra with industry-leading design and technology, but
The seeds of Art & Science were planted in the last
to develop a new, ultra-high performance niche division,
© Dalton Watson Fine Books © Dalton Watson Fine Books © Dalton Watson Fine Books © Dalton Watson Fine Books INTRODUCTION
The ‘99 Evoq concept would set the visual and technological stage for Cadillac’s Art & Science design language.
alton Watson Fine Books © Dalton Watson ////////////////////
ine Books ©