Page 22 - GUINOT BRAND BOOK 2018
P. 22
22
GUINOT BEAUTY SALON
The Beauty Salon Market
THE SALON MARKET TODAY
Beauty Salons: a market opportunity
50%
OF CONSUMERS
are not aware of the bene ts of Skincare Treatments (not including depilation), especially Face Treatments.
10%
OF WOMEN
go to Beauty Salons.
Beauty Salon Competitors
8,800 BEAUTY SALONS.
AND
55,000 HAIR SALONS.
Intense competition Discount depilation centres Slimming centres Specific tanning centres
BUT
90%
OF WOMEN
go to hair salons.
SOIN CORPS SOIN VISAGE ÉPILATION
Pharmacies and Perfume shops with treatment rooms
Beauty Therapists that often don’t seem very professional
