Page 26 - GUINOT BRAND BOOK 2018

26
The Beauty Salon’s Key Areas
SHOPFRONT AND WINDOW DISPLAY
Attract and inform
The window display attracts clients and provides information on services and prices.
Unlike the case with hair salons, it isn’t obvious what a Beauty Salon is offering or selling. That’s why it’s extremely important to use posters and/or display boards to send a clear and visible message on Beauty Treatments in the window display.
The brand colours and graphic design are respected
The salon’s name is serious and suggests Beauty Treatments
Opening times are indicated GUINOT certi ed Beauty Salon Professional, clean and light
The message focuses on Treatments
GUINOT BEAUTY SALON