Page 31 - GUINOT BRAND BOOK 2018
P. 31
The Beauty Salon’s Key Areas
RECEPTION AND RETAIL AREAS
How to use the Promotional Podium?
When placed in the reception area, the Promotional Podium increases the visibility of the promotions of the month and new Products.
Adapt the front of the display to the promotional content
You can use it to:
¡ Showcase new Products.
¡ Attract the consumer’s eye towards a certain type of offering.
¡ Increase spontaneous purchases.
¡ Boost sales.
The Promotional Podium
along with the front of the display should be placed in the reception area all year round. Some examples of products to promote:
¡ Speci c Face and Body gift sets.
¡ 400ml Face and Body Products.
¡ Seasonal Products (e.g. Sun
Care products).
¡ Important dates or holidays (e.g. year-end holidays).
GUINOT BEAUTY SALON
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