Page 39 - GUINOT BRAND BOOK 2018
P. 39
The Beauty Therapist at the heart of the Beauty Salon
BEAUTY DOCTOR
The Beauty Therapist’s presentation and expertise
PRESENTATION AND ATTITUDE
Attire Appearance Verbal expression Posture Behaviour
The Beauty Therapist’s image must correspond to what the client expects of a Beauty professional.
PROFESSIONAL EXPERTISE
Reception Consultation Carrying out the Treatment Validating the results Retail Product knowledge Prescription
What she says and suggests in terms of different Treatments and Products must inform, reassure and guide clients.
GUINOT BEAUTY SALON
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