Page 46 - GUINOT BRAND BOOK 2018

91%*
of clients who go to shops look them up on the internet beforehand.
80%
of internet users decide whether or not to go to a shop based on what they see online.
46
Digital Communication
THE DIGITAL SALON
Salons must have a digital presence to attract new clients and maintain customer loyalty.
Every GUINOT salon must:
¡ Have a website.
¡ Be active on social media.
¡ Have a strong local SEO strategy.
In France, GUINOT offers the salons in its network a digital package consisting of a website, a Facebook page, a local SEO strategy and an e-Client application subscription. In this way, GUINOT helps salon af liates build a digital presence and ensure consistency in communication across its network.
*Sources: BVA Study – Mappy 2014.
BRAND COMMUNICATION