Page 30 - MARYCOHR_BRAND_BOOK_2018
P. 30
The Beauty Salon market
THE WORLD BRAND
OF MARY COHR COMMUNICATION
CONTENTS
MARY COHR BEAUTY SALONS
TODAY’S FIGURES
50% of consumers
are not familiar with the bene cial action of skincare treatments, facials in particular, with the exception of hair removal.
10% of women
are Beauty Salon clients.
90% of women
who are Hair Salon clients.
AS COMPARED TO
30
Competitor Salons
8,800
Beauty Salons
VS 55,000
Hair Salons
Increased competition
Discount hair removal centres
Weight loss and slimming centres
Special tanning centres
Drug stores and Beauty Shops with treatment rooms
Non-professional image of Beauty Therapists
