Page 44 - MARYCOHR_BRAND_BOOK_2018

The keys areas of a Beauty Salon
THE WORLD BRAND
OF MARY COHR COMMUNICATION
CONTENTS
MARY COHR BEAUTY SALONS
RECEPTION & SALES AREA
Promotional Podium
When placed in the reception area, it boosts visibility of the monthly promotional operations and new products.
It helps:
w highlight new products,
w guide the consumers towards product offers in certain categories,
w promote impulse purchases, w boost sales.
The Promotional Podium must be systematically on display all year round in the sales area to promote, for example:
w Special Face and Body boxed sets,
w 400 ml Face and Body products,
w Seasonal products (i.e.: sun care products),
w Special yearly sales drives (i.e.: end of the year holidays).
44