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The Beauty Therapist at the heart of the Salon
THE WORLD BRAND
OF MARY COHR COMMUNICATION
CONTENTS
MARY COHR BEAUTY SALONS
THE BEAUTY THERAPIST’S PROFESSIONAL CONDUCT AND EXPERTISE
PROFESSIONAL CONDUCT
Attire Appearance Choice of language Posture Behaviour
The Beauty Therapist’s image must correspond to what the client expects from a beauty care professional.
EXPERTISE
Greeting Consultation Performing treatments Validating results
Knowledge of products for retail and prescription
Her choice of language must clearly communicate, reassure and guide the client through the different treatments and products offered.
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