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Digital communication
THE WORLD MARY COHR OF MARY COHR BEAUTY SALONS
CONTENTS
BRAND COMMUNICATION
THE BRAND’S DIGITAL COMMUNICATION
The Brand’s digital presence is essential to attracting new clients and developing customer loyalty.
91%* of clients
who visit a point of sale research it beforehand o the Internet.
80%* of Internet users
decide whether or not to visit a shop based on its on-line image
n
It is therefore necessary for each Salon to have:
w A website
w Active presence on social networks
w Extensive local listings (Google page, Yellow pages, GPS, phone books...).
In France, Mary Cohr has created a digital package for its Af liated Salon network, including website creation, a Facebook page, local listings and subscription to the connected e-Client application. Thanks to this package, the brand helps promote its Af liated Salons and ensures consistent and homogeneous digital communication.
*Sources : BVA survey– Mappy 2014
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