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Customer relations
THE WORLD MARY COHR OF MARY COHR BEAUTY SALONS
CONTENTS
BRAND COMMUNICATION
This application works, thanks to 3 tools:
E-CLIENT, CONNECTED APPLICATION
BACK OFFICE
This tool allows the MARY COHR brand and agent to con gure:
ƒ Salon treatments and skincare products
ƒ Brand communication
ƒ O ers (Flash o ers, Marketing operations, automatic o ers, such as birthdays) ƒ e-Training (connected training programme)
ƒ The Back O ce also contains a translation module for the integrated videos
TABLET APPLICATION
FOR BEAUTY THERAPISTS
Thanks to this application, the Beauty Therapist will be able to receive information from the Back O ce and her CRM software (Ikosoft Success X2 in France) as well as manage the application on her client’s telephone:
ƒ Managing client records ƒ Managing schedules ƒ Messaging service ƒ Salon window display ƒ Price list
ƒ Selection of o ers sent out to clients
TELEPHONE APPLICATION
FOR CUSTOMERS
The customer will be able to use the following features, thanks to the application: ƒ Salon location map
ƒ Presentation of the chosen Salon (address and telephone number, opening hours, list of treatments...)
ƒ On-line appointment booking
ƒ Salon o ers
ƒ Access to the catalogue of treatments and products ƒ News updates for the brand
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