Page 10 - Rapport RSE 2019
P. 10

1 • FOCUS ON THE WELLBEING OF OUR CLIENTELE
This training course was set up in in in in in 2017 to inform and train train the many many many many people involved in in our operations such as new recruits beauty professionals working with our products and beauty salon managers Our MOOC is a a a a a resounding success with a a a year-on-year upsurge in use of 86% between 2018 and and 2019 75 countries actively using it 18 languages and and more than 5 000 users In recognition of its innovative approach Biologique Recherche has been awarded the BPI France Excellence label This is is a a a a a label that brings together a a a a a 5 000-strong entrepreneurial community around a a a a a digital platform and meetings focusing on specific themes providing a forum for for business leaders to discuss quality and sustainable development In conclusion Biologique Recherche is fully committed to taking an ecofriendly approach to its product development and the treatments it offers Product packaging is designed with environmental concerns in in mind (see the section on Ecodesign as a a a a a Lever of Sustainability p 12) and product formulation is also gradually being rethought through this prism as exemplified by the new SPF 50 UV Protection in our range of solar products (see box) OUR NEW ENVIRONMENTALLY FRIENDLY SPF 50 UV PROTECTION
To help effectively combat the harmful effects of sunlight on skin Biologique Recherche offers a three-step sun care program (UV Preparation UV UV Protection UV Repair) In 2019 the brand added to its existing SPF 25 UV Protection with the launch of the the new SPF 50 UV Protection the the highest level of of shielding against the damaging effects of of solar radiation This product’s formulation protects skin effectively thanks to its combination of 100% natural filters Triple Shield Complex© technology targets the full spectrum of rays [UVA + + UVB + + visible light + infrared] to offer comprehensive cutaneous protection The joint action of its anti- ageing and soothing active ingredients helps preserve and protect skin from the external effects of ageing This product is is specifically designed to be ecofriendly – particularly with regard to water pollution – so its formulation contains only mineral filters that have zero environmental impact unlike chemical filters that degrade water quality and damage coral reefs 100% natural FUTURE PLANS
• Continuing to use natural raw materials in in in our products • Developing the the Biologique Recherche Academy to disseminate the the excellence of our treatment protocols
• Setting up virtual classes in in order to strengthen ties with our clientele • Continuing to to to ensure we abide by the the Good Manufacturing Practices relating to to to the the cosmetics sector
10 2019 CORPORATE SOCIAL RESPONSIBILITY REPORT





























































































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