Page 17 - graphic standards Demo

Region of Waterloo GRAPHIC STANDARDS and CORPORATE STYLE GUIDE 15
8.5”
Departmental Signatures
For the majority of printed corporate communications, the Region logo will appear in conjunction with various Departmental and Divisional identifications. The word ’Department’ and ’Division’ will not appear. The Univers typeface will be used to identify Departments and Divisions. Constant use of this typeface in conjunction with the official logo/logotype will standardize the overall corporate look and provide a consistent, professional image over a broad range of uses.
This will be primarily evident in stationery items such as letterheads, business cards and envelopes plus signage, advertising and contact information. Layouts shown on the following pages indicate the typefaces, sizes and spatial relationships to be adhered to.
While corporate stationery will indicate specific layouts and type sizes, there will be latitude for different positioning and configurations on other materials, i.e. signage.
Specific Univers type fonts to be used for departmental and divisional identification include:
• Univers45Light
• Univers47CondensedLight • Univers55Roman
• Univers57Condensed
• Univers53Extended
• Univers65Bold
• Univers67BoldCondensed.
Use of these typefaces is mandatory for corporate signatures but does not limit the use of other type styles in the design of promotional, advertising and marketing materials. Sign-offs and contact informationmustfollowtheguidelines for Departmental signatures.
The Region’s TTY # will appear on all stationery and communication pieces.
1 PLANNING, HOUSING AND COMMUNITY SERVICES
2
Community Planning
150 Frederick Street, 8th Floor
Kitchener ON Canada N2G 4J3 3 Telephone: 519-575-4408
TTY: 519-575-4608
Fax: 519-000-0000 name@regionofwaterloo.ca www.regionofwaterloo.ca
Body of letter to start here, side margin of 1.375”, top margin of 2.125”
11”
Letterhead
Shown here is the standard corporate letterhead. Departmental and Divisional names will change but must adhere to guidelines as indicated. Official documents representing Administration/Council business will incorporate the heraldic shield in place of the Corporate image.
1)DepartmentName– 13pt.UniversLightCondensedAllcapson13pt.leading,-4track.
2) Division Name –
3) Address Line –
12 pt. 47 Univers Light Condensed, 13 pt. leading space after the hard return .075”.
10 pt. 47 Univers Light Condensed, 11 pt. leading.
The order for the address body text is street, city, province, country followed by the postal code . There is a double space between the province and the postal code. No commas are used in the body text and street, road, north, south etc. are used in full and not abbreviated. The TTY number appears after the phone number but before the fax number. Email addresses will appear in all lower case type.
Note: Associated Regional agencies will be permitted to use their own logos in conjunction with the Regional image for retail purposes. These modifications to standards must be approved by the office of the Director of Corporate Communications.