Page 28 - August 2020 Inform (H-F200)
P. 28

   Household Division
Update
           ZIP
Lockdown and the onset of the good weather suggests that Summer 2020 has proven to be a record year for al fresco dining. As our consumers extend their living spaces into the outdoors, barbecuing has become more popular as a regular way of cooking food. Zip’s range of firelighters and charcoal make lighting your barbecue quick and easy maximising social time.
Growing the summer business is at the heart of the Standard Brands Vision 21 strategy. In the last 5 years the team have grown summer sales from less than 5% to almost 1/3 of
the total business at the end of the first 6 months of 2020.
New listings for the Zip Summer Range have been secured in France, Belgium, Ireland and in GB in a major way. A new contract with M&S will mark the first ever listings of Zip -
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