Page 5 - IP-HANDBOOK-07-2018

Lindt & Sprüngli is one of the leading premium chocolate producers in the World with well- known and recognized chocolate brands such as
LINDT, GHIRARDELLI, RUSSELL STOVER, CAFFA- REL and many others.
Key to our success has been a steady flow of innova- tion and a visionary marketing strategy to strengthen these brands. Experience shows that strong brands generate superior shareholder returns.
Our success has attracted numerous imitators trying to freeride and exploit our Intellectual Property. To keep the exclusivity of our brands, it is our duty to protect and defend them. Every employee needs to understand the importance of Intellectual Property, to watch out for those, trying to take undue advan-
tage of these assets of our company.
This IP Handbook is a practical guideline for you to understand the principles and processes of In- tellectual Property. It shows how Lindt & Sprüngli consistently protects and defends these valuable assets being the foundation of the Group’s future success . Enjoy reading!
Dr. Dieter Weisskopf
Group CEO
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For internal use only