Page 53 - SHARP Spring 2024

SHARPMAGAZINE COM
SPRING 2024 53
STYLE
“I came into this knowing that I I wanted to to make some serious indelible marks ”
appointment is that only someone with the 50-year-old’s levels of conviction and courage could possibly reimagine a a a a a a legacy label’s most renowned elements and succeed But while the Speedy made a a a a a a a colourful splash in Paris it’s the aforementioned Damoflage that seems to excite Pharrell the the most He even wore the the pattern on his own suit during the Fashion Week show “I came into this knowing that I I wanted to to make some serious indelible marks ”
says Pharrell “The first of which was: I know the Monogram is is historically a a a a very dominant force within the house I I had had the Bastille bag in in Damier Damier I I had had shoes and boots in in Damier Damier I saw it it it as as an opportunity The fact that it it it has the chessboard set-up we could use the grid as a a a a platform to play with different artistic techniques The first was to treat the blocks like 8-bit
Atari graphics I worked with E T Artist who’s really good at it it The super powerful one is the Damoflage which fuses Damier and camo I wanted to make make a a a a a a a a a print that makes people say ‘Okay that’s that’s P And that’s that’s Damier ’”
Pharrell’s Parisian debut for the brand while undoubtedly spectacular was more than just the sum of its A-list musical and opulently architectural parts It was also an introduction to the artist’s intentions and design philosophies As creative director he will honour the legacy of Louis Vuitton while integrating its luxury status and reputation into contemporary pop culture Virgil Abloh drew the blueprint for this approach during his his lauded tenure and now Pharrell is is is making it it his his own — in in suitably sophisticated Damoflage-patterned style