Page 17 - Fund for the School District of Philadelphia_Year In Review_2018

KEEPING THE BEAT HAPPY HOUR
On Valentine’s Day 2018, The Fund and Dr. William R. Hite, Superintendent, introduced the new campaign “Keeping the Beat” -- a health and wellness initiative that asks donors to “have a heart” by donating toward the maintenance of (AEDs) in Philadelphia schools. A press conference with DJ Aktive, DJ Rich Medina and DJ Josh Wink garnered citywide awareness. Coda sponsored the space and Rouge provided catering.The event featured a live perfor- mance by DJ Josh Wink and raised $4,000 from individuals in attendance. A donation from Independence Blue Cross brought the evenings total to $14,000.
UNDERDOG T-SHIRT SALES
In September of 2017, we formalized a partnership with Eagles Offensive Lineman, Lane Johnson. He was launching his LJ65 clothing line and we were launching Philly FUNDamentals. When the Philadelphia Eagles made the playoffs and Lane Johnson and Chris Long donned dog masked, the “Underdog” t-shirt line was added to the LJ65 site and those shirts became its hottest selling items. In addition, the NFL Shop and Modells started carrying the shirts. NFL Shop/Fanatics sold $72,009 worth of shirts, the NFL Foundation donated $125,000, and Modells donated $10,000 from the sale of its shirts for a total of $207,009 from the sale of the t-shirts.
Page 17 | THE FUND FOR THE SCHOOL DISTRICT OF PHILADELPHIA 2018 YEAR IN REVIEW