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WHO WE ARE: BRAND HIERARCHY
An umbrella brand allows a company to focus on target audience segments.
• In the Eclipse Advantage case, our sub-brands are Eclipse IA (CPU Model), On Time Staffing (Hourly Model), and People Logistics (MSP Model).
• Established, well-known sub-brands lend credibility to the parent brand, allowing our audience to build trust and making it easier to cross-sell, when applicable.
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