Page 7 - Listing Presentation for 1216 Luneta Dr

PRE-MARKETING
Overview
Determine the right listing price: Your wonderful home must be priced where the buyer perceives value. An incorrectly priced home will not sell. We have several key strategies which we will discuss with you and you can decide which one is the right fit for you.
Staging if needed: We will determine with you if and what type of staging is needed. Hiring a professional stager is a client option. Our stagers are by far some of the top professionals in San Diego County. “There are stagers and then there are out stagers”. (personally I would omit the previous sentence, but I think Amy feels it really reflects the quality of our people). Our goal for staging your home is to have your home in model home condition, so that your home evokes the same emotional response in a buyer that a new home would.
Photography: We hire highly-skilled professional photographers. It is essential to have the best possible photos capture the best of your home and neighborhood. Our philosophy is to utilize only those photos that show each room or feature in the best light. We only select photos that enhance your property and will benefit you when attracting on line buyers.
List on Zillow: We list your property on Zillow as “Coming Soon” to begin generating leads before the listing goes live in the Multiple Listing Service and to the world.
Professional brochures and marketing: We design and produce high-quality profession- al brochures and set up a social media (e-marketing) campaign specifically designed to attract buyers to your home. We use email and personal networking to let local agents know the listing is coming to the market soon. Creating the buzz of a coming attraction builds interest and more people looking at your home.