Page 5 - Jeanne's Life of a Listing

PRE-MARKETING
Overview
Determine the right listing price: Your wonderful home must be priced where the buyer perceives value. An incorrectly priced home will not sell. We have several key strategies which we will discuss with you and you can decide which one is the right fit for you.
Staging if needed: We will determine with you if and what type of staging is needed. Hiring a professional stager is a client option. Our stagers are by far some of the top pro- fessionals in San Diego County. “There are stagers and then there are out stagers”. Our goal for staging your home is to have your home in model home condition, so that your home evokes the same emotional response in a buyer that a new home would.
Photography: We hire highly-skilled professional photographers. It is essential to have the best possible photos capture the best of your home and neighborhood. Our philosophy is to utilize only those photos that show each room or feature in the best light. We only select photos that enhance your property and will benefit you when attracting on line buyers.
Professional brochures and marketing: We prepare an email campaign to let our personal networks and local agents know of the listing. Creating the buzz builds interest and more people looking at your home. We use email and personal networking to let local agents know the listing is coming to the market soon. Creating the buzz of a coming attraction builds interest and more people looking at your home.