Page 3 - SunTrust ATL Recap

SUNTRUST RUNS ITS OWN PLAYBOOK FOR SUPER BOWL WEEKEND
SunTrust Bank is on the ground in Atlanta – its hometown – running its own playbook for Super Bowl weekend.
As the official bank of the Atlanta Super Bowl Host Committee, the brand is activating a number of experiences and other marketing to drive its message of financial confidence.
“We are blanketing the city with awareness,” SunTrust Bank CMO Susan Johnson says. “There are 1.5 million people coming into the city and a lot more people that will not even go to the game so we wanted them to see our brand and support for Atlanta.”
SunTrust’s movement to spread financial confidence began several years ago and every activation and marketing message plays to that theme.
“Financial confidence is about having confidence and control over your money, which our research shows makes people much more satisfied with their lives,” Johnson says. “It’s about helping people learn about budgeting and money saving tips.”
Airline passengers who arrive at Hartsfield-Jackson Atlanta International Airport will begin to encounter the campaign through digital displays throughout the terminals and concourse. And through geo-targeting, Snapchat users at the airport—as well as visitors to SunTrust Park and at The Battery—will see football filters pop up to share with friends.
Source: https://www.chiefmarketer.com/suntrust-runs-its-own-playbook-for-super-bowl-weekend/
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