Page 13 - Clear Channel Airport Experiential_JJ

Tactics
Audi brought the story of quattro to life by tying it
to the ski expereince, installing two giant geodesic domes - one that served as a hospitality lounge
that connected to a second, where travelers could experience a 5 minute virtual drive behind the wheel of an Audi S3.
Results
The 16-week experience, which took place in the airport’s central Great Hall, drove approximiately 38,000 travelers to the domes. Audi was able to collect 5,554 qualified leads.
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We are always looking for smart and innovative ways to engage consumers and this installation really al- lowed us to do that
- Erin Keating
Senior Manager for Experiential Marketing at Audi of America