Page 10 - Radial Presentation 8.7.18
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OAKLAND INTERNATIONAL AIRPORT
RADIAL TARGETS NEAR OAKLAND
Clorox
Burt’s Bees Brandless Fairn & Swanson Chubbies
Cost Plus TruKid
East Bay Restaurant
Supply Agilent Technologies
Brita Products The North Face Edyn Zazzle Gymboree Brilliant Earth Macy’s.com Rocksbox Crave Minted
Skype Birkenstock Lei
Fitbit
Ariat International Chegg.com Bayview Systems Pottery Barn Snapfish One Kings Lane
e.l.f Cosmetics Numi
Back to the Roots NVIDIA Ebates
Bare Escentuals Madison Reed StubHub Razer Mission Pets
Airport Highlights
Monthly Airport Passengers 1,005,913 Monthly Estimated Impressions 2,816,556
Annual Airport Passengers 12,070,967 Annual Estimated Impressions 33,798,707 Nonstop Destinations 55 Airlines 13 Domestic Travelers 97% International Travelers 3% Southwest Passengers 31%
Reach a Quality Audience that Regularly Travels
DMA Demographics
Frequent Flyers
Business Frequent Flyers
70% 61% 59% 66%
Business Frequent Flyers
8 6
1.83 Million 6
Age: 18-54
Employed Full Time Household Income $100,000+ White Collar Occupation
67% 56% 52% 60%
Ave. # Flights (last 12 months)
Round Trips Business Specific
Frequent Flyers
6 2
Source: Airports Council International 2016, Scarborough 2017, Nielsen, Oakland International Airport, Oakland City
A Major West Coast Port City
Port Shipments 2016 Oakland DMA Ranking
