Page 4 - Radial Presentation 8.7.18
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MINNEAPOLIS-ST. PAUL INTERNATIONAL AIRPORT
RADIAL TARGETS IN MINNESOTA
Sleep Number Thrivant Financial Select Comfort Aveda
Regis
EMC Publishing UnitedHealth Group Urban Traveler Lambert & Lambert Third Financial
Christopher & Banks 3M
Schwan’s
Polaris
Optum Health MaxOptix
The Toro Company Maurices
CURiO
Corner Stone Media Group
Target
Gander Outdoors Best Buy Jostens
HOM Furniture Lyons Trading Company Cambria Medtronic
Red Wing Shoe EVINE Live
General Mills Time Warner Cable SuperValu Buffalo Wild Wings Fetch Coborn’s Torque Fitness Digi-Key Electronics Anderson Corporation Mindware
Airport Highlights
Monthly Airport Passengers 3,117,811 Monthly Estimated Impressions 8,729,870 Annual Airport Passengers 37,413,728 Annual Estimated Impressions 104,758,438 Domestic Travelers 93% International Travelers 7% Connecting Travelers 46% Delta Air Lines Passengers 80%
Drive Brand Awareness Among a Captive Audience
DMA Demographics
Frequent Flyers
Business Frequent Flyers
81% 63% 57% 78%
Business Frequent Flyers
7 6
Age: 18-54
College Degree
Household Income $100,000+ White Collar Occupation
70% 52% 50% 64%
(last 12 months)
Round Trips Business Specific
Ave. # Flights
Frequent Flyers
5 3
Source: Airpots Council International 2016, Scarbourough 2016, Fortune, Nielsen, Metropolitain Airport Comisison
Target a Prospering Economy Boasting Major Industries
Fortune 1000 Companies 23 Fortune 500 Companies 10
