Page 2 - Chase Auto-Maserati Client Recap

AND Auto
“ TAKE ADVERTISING OUT-OF-HOME for “THE BIG GAME”
It's less [about] traditional marketing and more of, here's some prosecco, let's get you to your destination, and oh if
What do you do when TV isn't part of your marketing strategy, but you don't want to miss out on one of the biggest advertising
they're interested in a vehicle the chauffeur is a product
days of the year?
specialist that's equipped to discuss it, but that's only when prompted as our goal is not to be a solicitation.
Mike Glime, Head of Marketing and Incentives Maserati North America
“