Page 11 - CCA Airport Experiential 10.29.18

Tactics
GAP developed an experiential extension of “Share Your Gift” campaign with a pop-up activation lounge as part of a multi-faceted program that offered interactive and shareable engagements with travelers as wells as an opportunity for lots of holiday swag.
Results
GAP delivered a branded experience and de-stress approach for travelers passing through Terminal 1, (also United Airlines’ hub), reaching an estimated 1.5 million passengers, with approximately 1,000 GAP accessories being given away daily.
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71% of frequent flyers agree that airport ads represent high quality brands and products.
- 2017 Nielsen Airport Insights Study