Page 2 - UMGC Announces Fall 2020 Courses

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weekends when holidays are involved to their academic work. This also should reduce some stress as the nation continues with pandemic issues.”
Bishop further noted that for this semester, students (YOU) should first read, sign, and post the University's universal Academic Integrity Pledge, students (YOU) should look quickly review the course, including the various links and tabs, weekly tasks. Then they should download the Course Syllabus as it contains a "punch list" for each week’s activities making it easier to track their progress.
PRPA 602 addresses advanced public relations writing techniques with an emphasis on audience, message, and channel identification, as well as special communication techniques necessary for broadcast and electronic media. The course also addresses public relations theories and principles of communications strategies and techniques, and related research on public relations techniques to assess media and audiences. As with almost any communications course, students (YOU) will study common PR practices—techniques—such as press releases, fact sheets, event planning, public service announcements, Op-Eds—as well as the use of social media to enhance organizational messaging.
Unique to this course, Bishop further noted, “students will develop all course assignments from the perspective of working as a Junior Associate in a D.C.-based Public Relations agency, Parabolic Communications. In this role, each student (YOU) selects a client for the semester.” Developing a portfolio of dealing with client issues over time (the semester), and how each issue (the assignments) can be helpful in developing awareness of public relations work in context. The clever student can use these to develop a personal 'portfolio' of agency work that can be useful when working in other areas of PR,” he said.