Page 3 - HERMAN MURRAY At Once 2023

What is the HERMAN MURRAY Brand Strategy? Our commitment is to product that is authentic, ethical and diverse. Our mission is to design things we ourselves will be proud of. We HAVE to love what we do or we will have failed ourselves before we even get out the door. Diversity is one of our keywords that encompasses not only diversity in people, but in materials, styles, colors and patterns.
Our Brand would find itself in a closet hanging together with Brands like: ZARA MEN, Scotch & Soda, All Saints, Jack & Jones, Todd Snyder, Acne Studios, Buck Mason & Bonobos to name a few. Not all equals as far as price-range, but because of the overall look and vibe of these Brands/Retailers.