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SERVICES
ENRICHING LIFESTYLE NUMBER OF RABBIT CARDS > 3.7 MILLION
Rabbit for Business
Rabbit is the first e-money system in Thailand with a common ticketing platform between BTS and any participating mass transit systems while extending its usage into retail, service and tourism sectors.
Rabbit provides our business partners with convenience, security and value added services to boost your business:
● Offers access to Rabbit holder base from mass transit
● Improves cashier throughput
● Reduces cash handling costs
● Ensures better protection against cash
handling, fraud & human error
● Encourages increased customer spending
and frequency through "Carrot Rewards", a loyalty and CRM program associated with Rabbit
● Flexible creation of strategic marketing campaigns
● Enhancement of brand experience and brand image
Other Services
● Provided information for Rabbit usage and
cash balance in card.
● Special Rabbit Card and Top Up
● Rabbit Card refund and replacement (only
at Rabbit & Carrot Service Center,
Concourse level at BTS Siam station)
● Rabbit Card registration and activation ● Provided information for Carrot Rewards
members, registration and redemption
services
● Provided Carrot Coupon Kiosk for free
coupon and special redemption (only at Rabbit & Carrot Service Center, Concourse level at BTS Siam station)
● Others related; product premium, product sampling, etc.
Bangkok Smartcard System Company Limited
www.rabbitcard.com
BTS Group Holdings PCL 013 Annual Report 2015/16
