Page 184 - Surfaces 2021 Binder

Marketing Guidelines
Marketing contact: Elisabeth Parke elisabethparke@prestigemills.com All ads and marketing materials will be provided and approved by the Stark Studio Rugs marketing team.
Co-Op Marketing Program:
For Stocking dealers:
• Dealer can reinvest up to 5% of their previous year’s Stark Studio Rugs sales and we will cost share (co-op) it 50/50. Investment can go towards digital ads, print ads, and/or marketing events. All ads will provided by the marketing team.
For Sample display unit dealers:
• Dealer can reinvest up to 5% of their previous year’s sales (of Stark Studio Rugs products) and we will cost share (co-op) it 70/30. Investment can go towards digital ads, print ads, and/or marketing events. All ads will be provided by the marketing team.
For General dealers:
• Dealer is not allowed to market Stark Studio Rugs.
• ‘Mantra Rug only’ dealers are not allowed to market Stark Studio Rugs.
Signage
Signs are available to all stocking dealers and sample display unit dealers at no charge. Coordinate with marketing to hae a sign deliered to your showroo.
• Stark Studio Rugs logo sign 36”w x 17”h: Wall mount with double sided tape. Image below
• Stark Studio Rugs logo window decal. Image below
FAQ
182
What is Stark Studio Rugs’ markup to designers? Wholesale price is X 1.75.
What is Stark Studio Rugs’ RA Policy? Dealers have 30 days to return a rug. Credit is pending an inspection in Calhoun. Dealers are liable for return freight. After 30 days, returns will be handled on a per basis situation.
212.829.5300 | contact@starkstudiorugs.com | starkstudiorugs.com
SURFACES 2021