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Identify
• Use CACI spend on a 60 minute drive time to identify potential customer groups
• Review Gap Analysis from city centre
• Take into account product and and brand list in top 5 UK Outlets to to form product group split
HOW WE
LEASE
Deliver
• Set PR ground work of positive message to deliver ‘Scotland’s Premier Outlet’
• Identify
all targets and set delivery times
• Create leasing team to deliver • Prepare Tenant Relationship Program
• Sell the dream
01
03
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Target
02
• Specify particular product groups
and their space allocation
• Identify
brand positioning
• Clearly target consumer seeking brands
• Identify
key influencer brands
Determination Perseverance and Patience