Page 2 - Elizabeth Arden Demo
P. 2

LESS IS MORE.
THE RISE OF MULTI-TASKERS.
Our lives are busy, hectic, and jam-packed with plans, adventures, and obligations - which means that sometimes, we just don’t have time for a complex, multi-step skincare regimen.
41%
of women are interested in multi-purpose products 1
MULTITASKING PRODUCTS
VS
MULTIPLE PRODUCT REGIMENS
Multitasking
Products combine different ingredients together to address a number of skincare needs at once
Multiple product regimens
Combine targeted solutions to achieve specific results
1 Mintel. The Beauty Consumer, US, February 2018.
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